Actionable guide · The 5-minute method
You don't need to be an expert. Five quick checks separate a transparent, accountable dealer from one you should hang up on. Here's exactly how to run each one.
Look the company up on BBB.org. Read the letter rating, how long it has been accredited, and — more important than the star average — the pattern of complaints and how the company responds to them.
Do this: Confirm the rating the company advertises matches what BBB.org actually shows.
A legitimate gold IRA stores bullion at an IRS-approved depository. Recognizable names — Delaware Depository, Brink’s, Loomis — are good signs. Vague, unnamed storage or a “home storage IRA” pitch is a red flag.
Do this: Ask: “Which approved depository holds the metal, and is it segregated or commingled?”
Pull the current spot price of gold, then ask for the all-in price on a standard 1 oz bullion coin. A modest, disclosed premium is normal. A large markup — especially on “rare” or collectible coins — is not.
Do this: Compare the all-in quote to spot plus a reasonable premium from a transparent bullion dealer.
Confirm the business is a registered entity in its state, and search for any regulatory actions or lawsuits. Reputable dealers are easy to find and don’t dodge basic identity questions.
Do this: Search the state business registry, plus “[company name] + FTC / CFTC / state AG / lawsuit.”
Setup, annual custodian, storage, spreads, and the buyback policy should all be disclosed in writing before you commit. If a rep won’t email a fee schedule, treat that as your answer.
Do this: Request the full written fee schedule and buyback policy by email — and keep the copy.
The bottom line
A dealer that clears every check — transparent BBB record, named IRS-approved depository, spot-based pricing, a clean public record, and fees in writing — is very likely a real, accountable company. If any check fails or a rep dodges it, slow down and dig deeper.
Already have a specific company in mind? Read our factual legitimacy reviews, or brush up on the common scam tactics these checks are designed to catch.
A dealer that clears these checks
If you'd rather start with a dealer our editorial team already rates highly on these criteria, here's our featured partner.
Our top-rated featured partner: BBB A+ rated, transparent spot-based pricing, IRS-approved depository partners, and a no-obligation buyback commitment. Full details on newmontcapitalgroup.com.
Reader questions
This content is for general education only and is not financial, tax, legal, or investment advice. Investing in precious metals carries risk, including loss of principal. Consult a licensed professional before making decisions.
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